Group chief govt officer of main PR and advertising consultancy, Artistic Intelligence Group, Femi Odewunmi, has highlighted how social media platforms have revolutionised citizen engagement, enabling politicians and events to attach with audiences by way of focused methods.
Talking in an interview on Come up TV’s World Enterprise Report, Odewunmi mentioned, “Social media provides evolving alternatives for positioning political merchandise successfully utilizing a standard advertising funnel strategy with compelling content material codecs.”
In response to him, because the platforms cement their function in Nigeria’s political enviornment, his firm, Artistic Intelligence Group, was spearheading efforts to assist notable events and state governments leverage social media to affect key audiences positively. He mentioned the agency’s experience spans compelling messaging, revolutionary content material, and data-driven analytics to foster genuine engagement.
He mentioned, “We deeply perceive Nigeria’s public sector and political communications panorama,” Odewunmi mentioned. “Our crew advises leaders, candidates, and organizations on influencing audiences into motion.”
Nonetheless, Odewunmi additionally acknowledged social media’s challenges, equivalent to misinformation unfold, necessitating sturdy status safety ways.
In response to him, “Whereas social media presents immense alternatives, proactively combating misinformation and managing reputations is essential.
“Utilizing proprietary expertise instruments and analytics dashboards, we work with shoppers to develop methods that face up to vital media and social threats.”
Odewunmi cited the TikTok possession discussions, underscoring the necessity to adapt proactively. “The will for US TikTok possession highlights these platforms’ affect and the significance of navigating regulatory shifts,” he defined. “Our crew ensures shoppers keep forward of the curve.”