The Advertisers Affiliation of Nigeria (ADVAN) has withdrawn its membership of the Heads of Promoting Sectoral Group (HASG).
This determination follows in depth deliberation and cautious consideration by the ADVAN Government Council and affiliation members.
This was contained in a letter addressed to the HASG chairman, Dr. Olufemi Adelusi, ADVAN, who acknowledged that whereas their participation in HASG has offered precious alternatives for collaboration with trade professionals, current actions of HASG have deviated from its acknowledged aims.
These aims embody selling funding in promoting providers, fostering belief within the promoting sector, nurturing nearer relationships amongst promoting sectoral associations, and fascinating in discussions on rules affecting promoting practices in Nigeria.
ADVAN highlighted that, regardless of repeated engagement, their contributions and submissions haven’t been adequately acknowledged or acted upon by HASG. The affiliation emphasised the necessity for transparency, accountability, and inclusion in profitable joint committees, which they discovered missing in current HASG actions.
Regrettably, we’ve got skilled a departure from these aims within the current actions of HASG, the letter acknowledged.
“In gentle of the obvious selective inclusion and predetermined outcomes, we discover it essential not solely to withdraw from HASG but additionally from different ad-hoc trade committees the place comparable biases exist till such a time we’re satisfied that these biases have been totally and transparently resolved,” he added.
Offering additional causes for its determination, it added that, “A living proof is the current launch of the Viewers Measurement system by ARCON and the Ministry of Data. Truthfully, we’ve got no clue on any of the modalities of the system.
We had been invited to an preliminary briefing by the late Tolu Ogunkoya who promised full transparency within the course of, since then the committee’s on-line group has been silent, just for us to be invited to its launch with a letter stating that we’ve got been a part of the working committee.
“We had encountered an identical state of affairs with the AISOP committee the place all our proposals had been ignored. We can’t in good religion proceed to be a part of committees which are clearly biassed of their agenda, as we’ve got a mandate to advocate worth based mostly, inclusive insurance policies for the trade.”
Nonetheless, ADVAN reaffirmed its unwavering dedication to fulfilling its obligations to take part in all statutory committees and its dedication to fostering a thriving advertising trade. The affiliation stated it stays open to clear conversations and packages aligned with these aims, including that, “We’ll rethink our determination as soon as we’re sure that ideas of accountability, belief and transparency in all dealings can be upheld.”
Adedeji Okemuyiwa; Salami Ozomata; Jimoh Korode and John Kalu.
President/chairman of Council , Umaru Kwairanga on the occasion, congratulated the inductees, urging them to try for professionalism and used their skilled competence to assist the nation obtain her transformation and collectively tackle the problems of pension issues within the nation.
The Inspector Normal of Police, who was represented by the Commissioner of Police, Lagos State Command, Adegoke Fayoade, appreciated the institute for the honour, stating that the award would strengthen the connection between the Nigeria Police and pension trade.